‘I’m proud of you’, is a phrase we all like to hear. But historically we have been brought up to believe that pride is not a nice attribute to have. Christian’s believe pride is one of the Seven Deadly Sins and we have all heard the expression “pride comes before a fall”.
“A feeling of deep pleasure or satisfaction derived from one’s own achievements, the achievements of one’s close associates, or from qualities or possessions that are widely admired.”
That sounds pretty good to me! I am proud of my contributions to charity, so why are we still unwilling to let others know about our generosity? One of the hardest things to change is a society’s norms. We all want to be accepted, so we follow the age old rules. But no more!
Changing Perceptions on Donating
Just look at peoples political views. ‘Who did you vote for?’ used to be considered a rude question. Yet during key political events of 2016, Brexit and the US Presidential Election, everyone’s Facebook and Twitter feeds were on fire with peoples open support and opposition. With a top hashtag of #MakeAmericaGreatAgain reaching nearly 11.5 million posts. It’s no longer taboo to talk openly on a subject you are passionate about.
Just think, if you were to post on Facebook that you had made a donation to a charity. And that post went on to inspire friends, family and colleagues to do the same. Charities and non-profit organisations wouldn’t need to spend half as much just trying to generate more income. More importantly, a greater percentage of your generous contributions would then be used for the purpose you intended.
This is why it’s so important that we talk about our charity donations. If you found a fantastic spa that made you feel so good you would tweet about it, wouldn’t you? If you had just watched an amazing film wouldn’t you want to recommend it to your friends? Giving to charity makes you feel good and if you tell others they too may be tempted to do the same. So, let’s have social media conversations about which charity you like to support, how easy it is to donate and what a terrific buzz you get out of it.
Spread the Love
If the word ‘pride’ is offensive to some then maybe another word should be used instead. How about delighted, honoured, blessed? It’s not bragging or blowing your own trumpet, rather think of it as spreading the love! We are a generous nation and we should be very proud of that fact. Shout it from the rooftops, and tell everyone on our contact lists when we do something for a charity we care about.
Let’s begin a revolution where our contributions to charity are celebrated instead of hidden, where praise is given when it’s due, when a devoted donor is recognised as a hero instead of ridiculed and labelled a ‘do-gooder’.